Monday, 21 September 2015

On Tennis: Williams Sisters Leave an Impact That’s Unmatched

These days, Serena Williams, left, and Venus Williams face some challengers who watched them on television as children.

Credit
Glyn Kirk/Agence France-Presse — Getty Images

For a sizable portion of nearly two transformative decades, one family surname has competitively dominated tennis and continually inundated its news. Think about how an emerging generation of female players has never known a tour without the headlining Williams sisters, Venus and Serena.
Some telling perspective on the subject from Garbiñe Muguruza, 21, who grew up in Venezuela and Spain:
“When I was 4 or 5, I turned on the TV, and they were playing,” said Muguruza, Serena’s victim in last month’s Wimbledon final. “Today, I turn the TV on, and they are still playing.
“So I am saying, how is this possible?”
Who could resist occasionally posing that question since the late 1990s, when the sisters — born 15 months apart, African-American outliers from gritty Compton, Calif. — began to lay siege to a sport historically and overwhelmingly trending wealthy and white?
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U.S. Open Stars Juggle Preparation With Publicity

Serena Williams Sings Karaoke

The tennis star sang “Under the Sea” during a karaoke session at the 2nd Annual Delta Open Mic event.

By THE ASSOCIATED PRESS on Publish Date August 27, 2015.


Photo by Kirsten Luce for The New York Times.

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Nike organized street tennis for Maria Sharapova, Roger Federer and others in the meatpacking district. Tommy Hilfiger opted for strip tennis with Rafael Nadal in Bryant Park. Delta Air Lines held a celebrity karaoke night with Serena Williams near Times Square. And American Express staged what it called a “hydro-interactive tennis experience” featuring Ms. Sharapova along the Hudson River.
The matches might start next week, but the action was going full tilt this week for elite players in the United States Open and the brands they represent. Held in the nation’s media capital and attracting an upscale audience, the Open has always been a coveted event for companies promoting their products, and the week leading into the tournament has become a marketing extravaganza, each brand seemingly trying to outdo the others.

9 Craziest Pictures Of Nigerian Celebrities That will Shock You

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