Serena Williams Sings Karaoke
The tennis star sang “Under the Sea†during a karaoke session at the 2nd Annual Delta Open Mic event.
By THE ASSOCIATED PRESS on Publish Date August 27, 2015.
Photo by Kirsten Luce for The New York Times.
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Nike
organized street tennis for Maria Sharapova, Roger Federer and others
in the meatpacking district. Tommy Hilfiger opted for strip tennis with
Rafael Nadal in Bryant Park. Delta Air Lines held a celebrity karaoke
night with Serena Williams near Times Square. And American Express
staged what it called a “hydro-interactive tennis experienceâ€
featuring Ms. Sharapova along the Hudson River.
The
matches might start next week, but the action was going full tilt this
week for elite players in the United States Open and the brands they
represent. Held in the nation’s media capital and attracting an
upscale audience, the Open has always been a coveted event for companies
promoting their products, and the week leading into the tournament has
become a marketing extravaganza, each brand seemingly trying to outdo
the others.
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